Weinstein Company Is Setting Up Animation Division Called 'Mizchief'

The Weinstein Company announced a newfangled animation division , title Mizchief , to roll out this summer with their animated film , Leap!The Weinstein Company is famous for a more traditional dramatic fare . From moving picture likeThe King ’s SpeechtoSilver Linings Playbookthey’ve chosen to focus on more dramatic and grownup subject . The studio made a name for themselves with reality programming and they ’ve had a phone number of hit with the films of Quentin Tarantino .

However , The Weinstein Company start to branch out with films likePaddington , and now they ’re looking to tap into the animated market as well by launching a new subdivision of the studio .

Related:Paddington 2 Teaser Trailer

According toIndieWire , The Weinstein Company is go an aliveness division that will be titled Mizchief in conjunction with their their animise filmLeap!The Weinstein Company also announced a 2d cinema that will carry the Mizchief label , the Gary Wang and Life Chaser Animation Studio’sThe Guardian Brothers . The film was let go in January 2016 in China and does not presently have an American button appointment . Co - chairperson Harvey Weinstein shared the story of the company ’s unique name in an official statement on the unexampled animation division :

I named the label Mizchief because that ’s how my boy label mischief . brio is a playful new charge for us and I ’m thrilled to expand the TWC repertory into a whole newfangled category of films for our tyke to enjoy and for us to love with them . All of these moving picture will divvy up incredible story that most importantly both inspire and hold our kids

Leap!stars Elle Fanning , Nat Wolff , Maddie Ziegler , Carly Rae Jepsen , Kate McKinnon , and Mel Brooks . It follow the journey of an orphan with ambition of dancing stardom who hopes to break away into the world of concert dance . It ’s the first film released under the Mizchief standard . The Mizchief division is n’t the first time the studio apartment has released animated motion picture - The Weinstein Company bought a pair ofHoodwinkedfilms to the concealment along withEscape from Planet EarthandDoogal . Leap!andThe Guardian Brothers , however , will be the first animated films to bear the Mizchief label and the beginning of an animation slating for the studio apartment .

Mizchief and The Weinstein Company are also currently grow adaptation ofThe Firework - Maker ’s Daughterby critically applaud generator Phillip Pullman , as well as an adaptation ofThe Cricket in Times Squareby George Sheldon .

Of course , The Weinstein Company is n’t the first studio to make animation division . With competition like Blue Sky Studios , Illumination Entertainment , Dreamworks Animation , and the Walt Disney Company it will be interesting to see what Mizchief brings to the table . The Weinsteinsareknown for more traditional adult fare butPaddingtongrossed 268 billion worldwide . Time will tell if they can bring that same thaumaturgy to an vitality studio apartment .