Target Force Friday Promo Urges Fans to Bring Their Rey Game

reckon it Christmas forStar Warsfans : Force Friday is only a week away , promising new product , apparel , books , and everything in between , and a new promo highlight Rey ( Daisy Ridley ) . This year ’s Force Friday will center on , of class , Star Wars : Episode VIII : The Last Jedi , and already fan are count down the days until they can get their hands on flossy Porg plushies and new T - shirts to rep their fandom .

There will be events galore bear by retailers to keep , as well as giveaways and other solemnization . Target just unblock an ad to promote its Force Friday II event , and it might take the jacket for unspoiled furtherance so far .

Featuring the tagline"Bring Your Rey Game,“the ad [ above ] celebrates the unstoppable leash of the sequel trilogy , Rey , as well as the host of women and young lady who she ’s inspired . Set to Sia ’s " Unstoppable " , the ad shows a variety of women and immature daughter either in action — combat , fly , and skateboarding — or in cosplay as Rey . The Target logotype even turns into a portrait of Rey in visibility . Target is undoubtedly counting on Rey and various Rey themed merchandise to be the hit of Force Friday , and therefore is tailor its advertising campaign around her .

Diego Luna as Cassian Andor in Andor season 2

To see a woman be the kernel of a massive merchandise campaign — which drift from natural process figures to home interior decoration — is new ; most tie - in effort either center around faceless villains ( such as Death Trooper merch forRogue One ) or the manful Heron of the film . Female - centre merch is heavy to find , a problem that burst forth in the backwash ofStar Wars Episode VII : The Force Awakens’release where audiences demand more Rey ware than was produce . So far , toy companies have been taking tone to compensate that , and clearly Target palpate as though Rey will be a major marketing point in time for Force Friday II , or else of needing to hide her behind various Stormtrooper variants .

Force Friday II prognosticate a lot of playfulness reveals and exciting result forStar Warsfans , and it ’s nice to see that between " Bring Your Rey Game " and the recentForces of Destinyshortsand dolls thatStar Warsand retailer are including the women of fandom as well , instead of just catering to manly sports fan . Hopefully this year will see a plethora of Rey merchandise amid stormtroopers and Porgs galore , or else of leaving audience wonder " # WheresRey . "