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WithTheAvengersfinishing its promotional campaign , it ’s time for the next superheromovie of summertime 2012to set off its hype - construction natural process - and no , that film is notThe Dark Knight Rises . The " center child " of the summer , Sony ’s Spider - Man movie rebootThe Amazing Spider - Man , is actually the next comic script movie on the skyline and we already bed that we ’ll be seeing a raw trailer for the photographic film alongsideAvengersnext calendar week .
Today , however , Sony has ramped up theAmazing Spider - Manviral campaign again , and as always , a few consecrate fans have already crack the code and rewarded all of us with some new images and a video . Spoiler alert : a lot of the material has to do withthe mechanical web - shooters(as oppose to organic ace ) thatPeter Parker ( Andrew Garfield)will be using in this raw approaching to the Spider - Man saga .
The code was crack by several role player from around the Web - among them , the gang over atSHHthat deciphered a solidifying of " spider " to reveal the travel along message :
SOMETIMES THE FACE IN THE
MIRROR DOES NOT EVEN LOOK LIKE ME
ONE MINUTE I AM ACING MY MIDTERMS
THE NEXT I AM IN FISTFIGHTS
I HAVE MADE EVERY MISTAKE A
TEENAGER COULD MAKE BELIEVE ME I
bid I COULD TAKE BACK MY WORST
decisiveness BUT I CANNOT LIVE IN THE
PAST INSTEAD I MUST BECOME THE C. H. Best
rendering OF MYSELF I WILL SUCCEED
Clearly some variety of representation of Peter Parker ’s mentality , and an interesting one at that . At the very least , it lives up to the studio and the film maker ' stated goal of want to explore the character of Spider - Man in novel and modern slipway . Whether or not hard-core fan of the theatrical role ( or general audiences ) go for it is another issue .
In addition to the cipher , a new viral blog forAmazing Spider - Manwas also notice . Titled " Parker ’s POV " , the blog is a picture blog ( see below ) that will be maintained by Peter Parker himself . In other words : more viral games to soon ensue .
penetrate FOR LARGER interpretation
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The watch motion picture and video were also found and collected from around the connection by the folks over atComing Soon :
The mechanically skillful web - shooters have definitely been a point of contention for Spider - Man fans . In a kink of irony , it seems to be a lot of so - shout fans of the entanglement - slinger who are most confused about the fact that the reboot is move off from the organic connection - shooters used in Sam Raimi ’s trilogy - even though those same mechanical web - shooters stanch from the original Spider - Man comic book . To be dependable though , it ’s really hard to tell what makes a " purist " these day , when it come to the convoluted mythology of most superheroes .
The Amazing Spider - Manhas also been the only one out of the big summertime 2012 superhero three to launch a significant viral campaign - though , it could just be the one that in reality needs the extra promotion . It ’ll be interesting to see what they do next with the viral incentives .
Speaking for myself : at this tip I ’m intrigue by the update take on Peter Parker , and if theAmazing Spider - Mantrailerwas any inidcation , the Spider - Man action is pretty sweet as well .
The Amazing Spider - Manwill be in theaters on July 3 , 2012 .
Source : SHH&Coming Soon
